THE STORY BEHIND HOODTHREADS

Hoodthreads was born in Gambia in February 2024 with a simple idea: create pieces that feel different, and make people feel different when they wear them.

What started as an idea became a brand built from the ground up. Hoodthreads represents individuality, ambition, resilience, and the mindset of never wanting to blend in with everybody else.

We believe clothing should mean more than just looking good. Every piece should carry a story, a feeling, or a statement.

That’s why we focus on limited pieces, distinctive designs, and collections with meaning. We don’t want Hoodthreads to be something everyone owns. We want it to be something you remember owning.

FOUNDED BY MASS NJIE

Hoodthreads was founded and is owned by Mass Njie, a Gambian entrepreneur and creative behind the brand.

Mass Njie started Hoodthreads with the vision of building a streetwear brand from Gambia that could represent individuality, ambition, and the culture and energy of where it came from.

From the beginning, the brand has been built around his vision of creating rare, meaningful pieces while putting Gambian creativity on a larger stage.

BUILT FROM THE GROUND UP

Hoodthreads comes from a place where resources aren’t always easy to find and opportunities aren’t always handed to you. Instead of letting that be a limitation, we made it part of the story.

From designing pieces and finding manufacturers to building collections, creating campaigns, and getting the clothes onto people in the streets, Hoodthreads has always been about figuring things out and continuing to move forward.

We’re still growing. We’re still learning. And we’re still building.

POPULAR IN NAME, RARE IN POSSESSION.

That’s more than a slogan.

It’s the mindset behind Hoodthreads.

We want the name to become known, while keeping the pieces themselves rare. Every collection is an opportunity to create something people haven’t seen before and give people a reason to want to be part of the journey.

FROM GAMBIA, TO EVERYWHERE.

Hoodthreads is proudly rooted in Gambia, but the vision has never been limited to one place.

We’re building a brand that represents where we come from while reaching people everywhere who connect with the same mindset.

This is only the beginning.

Hoodthreads.
Popular in name, Rare in Possession.